Sweet Silk + BOUKÉ = Perfect Pair

What a busy past month at Sweet Silk! I was so busy in the kitchen and at events that I neglected to post a special message for the Diwali holidays. Everyone reminding me all month that in this industry when you are too busy its a good thing! Needless to say, it was a very good thing as we sold out for Diwali and then some. We also received great press and numerous opportunities to be part of events hosted across the boroughs of NYC.

Particularly, just as the Diwali sale was coming to an end, I began preparing for the Queens Uncorked event.  This event was sponsored by Edible Queens Magazine that took place at the beautifully restored The Foundry building to showcase local Long Island wine with Queens restaurants and food artisans.

Sweet Silk had the privilege and pleasure of being paired with BOUKÉ wines.  I met with the owner, Lisa Donneson, at her Brooklyn home before the event to conduct a tasting and find perfect matches for the event. To our pleasant surprise, we found multiple pairings of our sweets with her dessert wines.  Our personal favorites were the Fig Roasted Cashew sweet with the Bouquet red dessert wine and the Walnut Apple Spice sweet with the Bouquet white dessert wine. These pairings really complemented each other well and accentuated some of the key flavors and spices.  I even went as far as adjusting my recipe of the Fig Roasted Cashew just a smidgen to truly enhance the cherry undertone in the dessert red…and it really paid off!  Not only did it pair perfectly with the red dessert but turned out to be the new favorite sweet of the evening! Another one of our new fall sweets, the Pecan Cherry Vanilla, was also another great pairing with the red dessert wine.

Sweet Silk @ Queens Uncorked

The event was a great success thanks to Leah McLaughlin, of Edible Queens, and her amazing tea m. There were up to 300 guests throughout the evening and over 40 presenters. Bouke and Sweet Silk got one of the better tables with a great backdrop (at least we thought so) and we set up side by side to present our sweet and wine pairings.  My sister, Sheila, joined me and Lisa’s good friend, Jennifer joined her to help out for the evening.

Sweet Silk at The Foundry

 

Luckily my cousin, who attended the event, made rounds of all the great food and wine and brought a little tasting back to us.  Some of my personal favorites (to name a few as all the food there was delicious!) were the macaroons from Little Oven, cheesy goodness from Queens Kickshaw, Cabernet Cavatelli (homemade fluffy pasta with braised short ribs!) from Valentino’s on the Green, the duck from newly opened farm to table restaurant Bear and the Pepper and Fennel Taralli from Elisa Bella.

A perfect way to top off an amazing and nonstop month for Sweet Silk!

 

Autumn spice and everything nice…

To adjust to the quick drop in temperatures this past weekend here in NYC, I found myself pulling out sweatpants from the bottom of my drawer and having to throw on a scarf before I stepped outside. I didn’t think much of it aside from the fact that I don’t like being cold! However, throughout the weekend, I noticed that I was surrounded by signs everywhere I went of pumpkin spice lattes and apple caramel ciders. That’s when it finally hit me, it is officially Fall!!!!

I am always sad to say goodbye to summer (and what a great summer it was for Sweet Silk), but I was happily reminded this weekend that the Fall season does lend itself to unique nuances that make the brisk air a bit more tolerable! The warm waft of spices from bakeries and ripe pickings of many fruits and vegetables make this a very delicious season. Let’s not forget all the wonderful holidays jammed into the next few months from Navarati and Diwali to Thanksgiving, which are all celebrations that revolve around a splendor of food! Of course my favorites are all the luscious pies, pastries and sweets that embody the season.

This year I decided to share my fall experience with my consumers by releasing new varieties of sweets inspired by the season. So stay tuned as the first round of fall inspired sweets will be released soon and just in time for our upcoming Diwali Sale! (Hint: Roasted nuts and pumpkin pie!)

Also, we will be hosting tasting events throughout NJ and NYC where we will offer free bites of some of our new Seasonal and Signature flavors. So make sure you stay in touch via Facebook, Twitter or our signup on our mailing list to get insight on Sweet Silk happenings, special discount deals and chances to try our new flavors for free!

A Sweet Raksha Bandhan Message

This time of year is very special to me for many reasons and so I find it fitting that I chose this moment to write our first true blog post. First, we are approaching the anniversary of when our Signature Collection of sweets were first introduced to the general public. The launch event which held at Shaadi Studio in NYC and we received great energy and feedback that made me really appreciate how far we had come and was aspired to take it to the next level. Secondly, this event took place around the Raksha Bandhan holiday, which celebrates the bond between a brother and sister. Coincidentally, Sweet Silk (since we first started up to this day) is a result of the amazing partnership between two sisters and a brother. Collectively, we all contribute and make Sweet Silk what it is today with our talents, hard work, dedication and passion to provide only the best to our consumers. We’ve accomplished a lot in the past year and proud of how we’ve grown not just as a company but as creators, individuals, partners and as a family. So, why not share with you all what we are all about.

Sweet Silk Launch Event
Team Sweet Silk our launch event (from left to right: Nimesh, Shefalee and Sheila Patel)

Initially I started writing about how Sweet Silk even came about and what led me to start a confectionery and team up with my siblings. However, I think I will save that for a later day. In the spirit of the upcoming holiday and all that it embodies, I decided the first blog would actually be more of a dedication to my brother. For those who don’t know, my brother, Nimesh, is only a couple years younger than me. Even as kids we were always a good team from being partners in crime (getting into some kind of trouble with our elaborate imaginative games) or looking out for our younger sister, Sheila. So it is no surprise that we are now business partners because we not only work well together but seem to balance each other out.

So let me shed a little more light on how crucial he is to Sweet Silk. He was the first one to back up my idea at conception even though he knew nothing about the confectionery business (and I’m sure he thought I was crazy). He handles all the financial aspects of the business, which makes sense because he’s always been good with dealing with money. Even as a kid he would count money he got for his birthday or holidays, over and over again and keep a log of his savings!. He was instrumental in developing the branding of Sweet Silk along with my sister and he single-handedly designed our website and online shop and continues to manage it. He is the one who creates the newsletters and has even become the resident photographer. Aside from all the technical aspects, he is also always ready to step into the kitchen and help me any way he can with cutting or packaging our sweets. I can’t begin to tell you how many times he, along with my sister and mother, has been up late nights working on finishing a large order with me. All of this and much more while still maintaining his full time job as an engineer (and I thought I was a good at multitasking)!

More importantly he is an amazing brother. He is the kind of brother who will take the heat for you because he didn’t want to see you cry or will carry your burdens because he didn’t want you to suffer. He is the kind of brother who always knows how to make you laugh when you are feeling down and would protect you from anything/anyone that would bring you harm. He is the kind of brother who would drop everything without question or hesitation if ever asked for help. He is honestly (and this is not my biased opinion) the kindest, most loyal, dedicated, motivated, insightful man I know (and yes ladies he is good looking and single too!).

So I have to say (and I know I’m a sap because I’m tearing up just writing this), that I’ve been truly blessed to have a brother like him and Sweet Silk wouldn’t exist nor be where it is today without him. I love you Nim and I don’t think I will ever be able to thank you enough for everything you have done and continue you do for me. I am so proud of everything you have accomplished and the man you have become. You are definitely my inspiration and I strive to be more like you every day.

Raksha Bandhan
Raksha Bandhan 1988-Tying rakhi on my brother is a tradition we still continue in our family.

So make sure this Raksha Bandhan you take the time out of your busy schedule to truly express to your brother, cousin, brother-in-law, or friend that you hold dear just how much you appreciate everything they’ve done for you and how much you care…they deserve it.
 

Welcome to Sweet Silk’s Blog

Featured

Welcome all to the Sweet Silk blog page! For those of you who don’t know me, my name is Shefalee Patel and I’m the owner and founder of Sweet Silk. Through this blog I will share antidotes from inside the kitchen and behind the scenes…from our adventures, journeys, discoveries, fascinations, influences and inspirations…truly all the makings of Sweet Silk. I will also share exclusive insights on our new creations from flavor combinations to our specialty packaging and a little glimpse of all those a part of the Sweet Silk family.

Enjoy!

Sincerely,
Shefalee