A Diwali Hurricane

I know its been sometime since I have shared a post on the blog, but its been a very busy, eventful and unpredictable holiday season so far! So here’s a recap:

Here at Sweet Silk, our Holiday Season officially begins in fall in time for Diwali and Indian New Year. We were on a roll with events and markets and exclusive sales in NYC and online. We even started off the season by receiving a great honor at the USIN Celebrations Gala, hosted by Uma Sengupta at the World’s Fair Marina, from the City of New York with a citation for exemplary achievement as a small business owner.

Receiving honor from City of New York @USIN Celebrations Diwali Gala

Then it came….what is now deemed as a super storm….Hurricane Sandy. NYC and the metro area was hit harder and damage done was something this area was not at all prepared for. Somehow, we were one of few lucky ones as our kitchen and home were not greatly affected by the storm. We kept going and later that week, still managed to get out our first round of Diwali shipments and deliver our sweets for a wedding in far end of Long Island with only a quarter tank of gas, fearful of being stranded!

I guess it was fitting that our Diwali Sweet Gift boxes this year were inspired by the colors of a flickering flame because this Diwali that is exactly how many celebrated….under a flickering light from candles.

Diwali Sweet Gift Box

As we continued on in the coming weeks, there were still many complications from the storm ranging from a lack of available public transportation, road closures, gas shortages, delays in shipments and receiving of materials to being short on man power. But in the midst of it all this, we had a nice surprise with a great mention in the Wall Street Journal about our sweets for Diwali. Somehow, regardless of the storm-related headaches, we had one of our best sales ever!

After grueling non-stop few weeks, I finally took a break to attend the Varli Culinary Awards  in NYC. Earlier in September, Sweet Silk was a part of the cook off challenge that was judged by well-known chefs and culinary writers such as Chef Jeganhir Mehta. We were asked to create a dessert that showcased our talent or specialty using spices commonly used in Indian cuisine. Were asked to include cardamom, ginger and chili in our dessert. I had created a play off milk and cookies with a Indian twist. My cookie was a more of a cookie bar, which was made of ginger orange cookie crust, topped with a layer of my coconut cardamom sweet and then a layer of dark chocolate ganache infused with red chili with candied ginger pieces on top. To wash down the cookie, I paired it with my version of “Masala Milk”, which was milk steeped with cardamom and vanila but then spiked with almond and orange liquor and topped with slivers of pistachio and almond.

Sweet Silk Dessert for the Varli Culinary Competition

Arriving a bit late to the event, just after still fulfilling last minute Diwali orders and requests, I sat in back of the room watching the award ceremony only to hear my name being called as winner for Best Dessert & Pastry!!!  It was a wonderful unexpected surprise but an amazing way to celebrate all the hard and challenges we had just endured! Thank you to everyone who voted for us and supported us!

I have to admit that come Thanksgiving when I finally had moment to relax with my family and reflect and I was overwhelmed with happiness and gratitude. I has grateful for all the blessings, family, support I had this year. I also felt so blessed to have been able to walk away from the storm without any horror stories and made sure to find ways to help those in need by providing donations to Red Cross and much needed supplies to many of the drop off location in NYC & NJ.

As we continue on this holiday season into Christmas, I want to continue to give back and support those in need by donating a portion of our sales. So this year we will be donating a portion of our holiday sales again to a great organization called SOS Children’s Village. SOS Children’s Villages is the world’s largest charity dedicated to orphaned and abandoned children. Present in 133 countries, SOS has 540 children’s villages, with over 40 villages in India.

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